Strateg's role in War 2023
The war with Russia changed the life of the whole country. Many have lost their jobs or are simply physically unable to work where they used to. Business was also affected - a large number of entrepreneurs closed their companies. Only those who truly love their business, have practical experience and customer support were able to survive and continue their work.
Since the beginning of the war, the Strateg company has suspended work, but a month later it resumed business - to support the economy, employees, and most importantly - the Ukrainian spirit. The goals have changed, but the main thing remains - love for the client and the desire to create a useful product.
About how Strateg works today, what is the role of business and philosophy - Oleksandr Sivak, an Odesa businessman and ideological inspiration of Strateg, tells.
How did the war affect business?
Before the war, Strateg had 200 employees. After February 24, some colleagues left Ukraine for safe places. However, some still remained in Ukraine in their native Odesa. The question arose: will the company be able to continue its work. My main task was to save the team, and then the product. I was constantly watching the news and realized that you can go crazy like that. The best thing is to work - it's a distraction. The decision to resume work took several weeks. I contacted each team member and received a positive response. Everyone wanted to work!
Strateg resumed operations in mid-March. Of course, not in full force, as before the war. We had new goals and desires.
How did the war change Strateg?
Of course, during a crisis, many entrepreneurs are afraid to take risks and create new products or invest in production. We calculated all the risks and came to the conclusion that we can create something new. Was it scary? Yes, especially when you see colleagues leaving the market one by one.
Strateg is a Ukrainian product, so we did not plan to go anywhere. And they decided to take a risk - to release new products. It became a series of patriotic board games. These are "Oh in the meadow...", "Say Palyanitsa", "Good evening, we are from Ukraine", "Russian warship go to the... bottom". Users were delighted.
The main thing to understand here is that many people left, there were fewer children, but competition in the commodity market also decreased. We occupied an empty niche - patriotic board games for the whole family.
Strateg's philosophy is interesting and useful games, bringing the family together in the evening around a large table, spending quality time. All this was combined in patriotic games. They are in great demand because the whole family can play. Another advantage is that they are easy to take with you on the road, because today many families are forced to travel around the country and abroad.
Strateg and charity
Charity has long been part of Strateg's corporate culture. We are constantly engaged in social initiatives. Over 5 years, almost 350,000 toys were given to children. And, even, they added to the book of records of Ukraine - they handed over 1,110,000 toys to children at one time.
At the charity evening "Dreams of Life" in Chernivtsi, which took place in early October, Strateg became the biggest patron of the event. They helped orphans who suffered from the war and orphanages. The total amount of the donation was almost UAH 500,000.
Children are our future! And our task is to create a bright future in a free country under a peaceful sky.
