We create products for children and adults that develop imagination, thinking and communication skills. Our games bring vivid emotions, unite the family and make leisure exciting and meaningful.
Production
For Oleksandr Syvak, production is first and foremost about people. Their daily work, attention to detail and responsibility for the result shape the company from within. He understands these processes well and constantly keeps in touch with the teams behind each product.
He is supported in this work by CEO Ksenia Seredyuk. Her approach is not about strict demands or deadlines, but about engagement and support in the process. It is through people and collaborative work that the company's daily rhythm is formed and results appear.
2007 — first steps
It all started with a small dream and a great love for board games. We created the first 30 games and puzzles, which quickly found fans among families, schools and clubs. It was a time of experiments when each box was assembled and checked by hand with special care. We did not yet know what lay ahead, but even then we felt: a game can bring people together. Thus the sincere desire to share games that bring joy was born.
2007
2014 — debut to the world
Seven years later we presented our games for the first time at the Baby Expo in Kyiv. For us it was an important debut: thousands of visitors saw that Ukrainian board games can be diverse and high-quality. At the stand children tested new releases, while adults carefully explored the assortment. After this exhibition STRATEG became more known and confidently announced itself on the market.
2014
2016 — first international presentation
In 2016 we presented our games outside Ukraine for the first time — at the Spielwarenmesse in Germany. It was an important event: among leading toy manufacturers from around the world we showcased our assortment. For STRATEG this became the first step toward international development and new opportunities.
2016
2019 — debut in Dubai
In 2019 we showcased our games for the first time at an exhibition in Dubai. This allowed visitors from different countries to get acquainted with STRATEG's range and see interest in Ukrainian board games beyond Europe. Participation in this event opened new international contacts and prospects for us.
2019
2020 — a year of records and good deeds
In 2020 STRATEG set a national record of Ukraine by building a 7-meter pyramid out of game sets. All these games were donated to children in orphanages and families in need of support. This was a combination of a festive achievement and an important social mission for us.
2020
2022 — games that unite
In 2022 STRATEG launched a series of patriotic games: "Oy u luzi…", "Everything will be Ukraine", "Good evening, we are from Ukraine". They immediately attracted interest and quickly became popular among players of different ages. These games created an atmosphere of support and helped to feel unity within the family circle. For many they became a way to keep optimism and find time for joy even in difficult days. STRATEG once again proved that a game can be not only entertainment but also a source of strength and inspiration.
2022
2023
In 2023 STRATEG opened its own sewing department and launched its own production of chalk for drawing and creative kits with mini bricks. All products are made from domestic raw materials, which allows us to control quality at every stage, expand the assortment and create eco-friendly and affordable goods for children. This step strengthened STRATEG's position as a Ukrainian manufacturer and opened new formats of creativity for children.
2023
2024
In 2024 we introduced paint-by-number kits on black canvas — a creative hit that quickly gained popularity among children and adults. That same year the company reached an international level by presenting the Strateg & Psychology project at the AER Summer Academy in Norway, demonstrating that games and creativity can be effective tools for learning and supporting mental health.
2024
2025 — recognition of quality and care
The year 2025 brought STRATEG three significant awards. We won in the category "Best manufacturer of games and creative goods", received an award for strategic thinking and a patron diploma for supporting the Armed Forces and helping children. These awards confirm that we are moving in the right direction. By combining innovation with good deeds, we create not just toys, but a future full of joy.
2025
An inspiring team
Zabolotna Inna
Head of Sales Department
Polishchuk Natalia
Financial Director
Barelskyi Roman
Technical Director
Victoria
Drop
From idea to product
In the design department people work with ideas in practice. The team discusses concepts, creates mockups, texts and technical solutions, repeatedly checking all details. Designers, copywriters and technical specialists agree on every element before launching into production. It is this daily team work that shapes the appearance of products as the customer sees them.